Umeshu market expansion
In the 1990s, young people started enjoying Umeshu and the market dramatically expanded. Around 1991, the production of Umeshu showed double-digit growth, exceeding 6,000kL per year. In 1994, the size of the Umeshu market reached 10,000kL - a fivefold increase in the last 10 years. The growth continued to reach the first 20,000kL level in 1997. In 2000, the company changed its corporate name to CHOYA UMESHU CO., LTD. to be specialized in the Umeshu business. From the latter half of the 1990s, CHOYA opened subsidiaries in China and the United States, steadily expanding its business around the world.