Our brewery is Toshimaya, the oldest sake store in Tokyo, which originated when its founder, Toshimaya Juemon, opened a sake store and tavern in 1596 at Kamakura Waterfront (Uchikanda Chiyoda-ku at present) in central Edo (modern day Tokyo). Since the founding of our business, which has sake at its core, Toshimaya has always observed the family motto passed on by word of mouth: “The customer and sincerity – first”. Our company’s code of conduct is based on “Continuity with Change”, whereby we preserve what should be preserved, while changing what needs to be changed.