Nanbu Bijin's brewery is located in Ninohe City, the northernmost city in Iwate Prefecture. It is a small city with a population of about 27,000. However, Ninohe City has the largest industry in Japan. It is the largest producer of "raw lacquer" in Japan. This lacquer has been unofficially registered as a World Intangible Cultural Heritage by UNESCO in 2020. The evaluation organization that had conducted the preliminary screening announced that it had recommended "registration. In addition, in 2015, the Agency for Cultural Affairs notified Japanese cultural heritage and national treasures that Japanese domestic lacquer should be used for repairs. As a result, lacquer in Ninohe City has become an industry that fundamentally supports Japan's national treasures, and Nanbu Bijin is the only brewery in the city that supports such national culture.
